Eveline Cosmetics

Eveline Cosmetics is one of the largest and most successful Polish beauty brands, founded in 1983 by the Kasprzycki family. Originally starting as a small family enterprise specializing in lipsticks and mascaras, the company has grown into a global powerhouse in the mass-market cosmetics sector. Today, it offers a vast portfolio including skincare, body care, and hair care products, often inspired by luxury trends but maintained at accessible price points.

The brand is fundamentally Polish, with its primary manufacturing facility and research laboratories located in Lesznowola, Poland. Despite its international reach—exporting to over 80 countries including markets in the Middle East, Asia, and Europe—it remains a company with 100% Polish capital.

In early 2026, the brand gained significant viral attention and social media acclaim for its philanthropic efforts, particularly its 1.2 million PLN donation to the Cancer Fighters Foundation. During this time, the brand humorously embraced a phonetic mispronunciation by a young foundation beneficiary, briefly rebranding its social media presence as "Ewelina Kosmetyczna" to connect with its local Polish community and demonstrate corporate empathy.