Selective Naturals Country Loops

Selective Naturals Country Loops are a premium snack designed specifically for rabbits and other small herbivores like guinea pigs and chinchillas. The brand is part of the Science Selective range, which focuses on providing high-fiber, nutritional solutions for pets without added sugars or artificial colors.

The Selective brand originated in the United Kingdom under the parentage of Supreme Petfoods. Known for its expertise in small animal nutrition, the company remains based in Suffolk, England. Supreme Petfoods is a family-owned business that has grown into a global leader in the small pet food niche, emphasizing veterinary-grade formulations and ethical sourcing of ingredients like Timothy hay.

Manufacturing takes place primarily in Dedicated facilities in the United Kingdom to ensure strict quality control and adherence to nutritional standards. The brand continues to be owned and managed by Supreme Petfoods Ltd., maintaining its heritage as a British-based specialist in pet care.