Premier Citron Lime Soda Zero Sugar

Premier is a well-known private label brand primarily associated with the Swedish retail landscape, specifically the Axfood group. This Citron Lime Soda is a sugar-free soft drink designed to compete with international lemon-lime brands by offering a localized value alternative.

The brand was developed in Sweden by Axfood to provide quality beverages within its store networks such as Hemköp and Willys. The manufacturing typically takes place within Sweden, often through partnerships with local bottling plants to ensure supply chain efficiency and reduce the carbon footprint associated with transport.

As of 2026, the brand remains under the ultimate ownership of Axfood AB, a leading Swedish food retail and wholesale company. Axfood manages the entire lifecycle of the Premier brand, from product development to shelf placement, maintaining its position as a staple Swedish house brand.