Rovi Soft Drink

Rovi is a brand of carbonated soft drinks, particularly known for its range of fruit-flavored sodas and classic beverages. The brand is deeply rooted in the Israeli beverage market, where it has established a presence as a local alternative to international soda brands. Its production is centered around high-quality manufacturing standards designed to meet local consumer preferences.

The brand is owned and produced by the Jafora-Tabori group, one of Israel's leading beverage manufacturers. Jafora-Tabori was formed through the merger of Jafora and Tabori, two historic Israeli drink companies. The brand represents a significant part of the regional food and beverage industry, maintaining its operations and headquarters within Israel while continuing to innovate its flavor profiles for the domestic market.