Amazing Kokosflingor

Amazing is a private label brand primarily sold through European discount retailers such as Europris. The product shown, Kokosflingor (desiccated coconut), is a staple baking and cooking ingredient. These products are typically sourced from various global regions where coconuts are processed, such as Southeast Asia, and then packaged for the Nordic market.

Ownership of the Amazing brand lies with Europris ASA, a leading Norwegian discount variety retailer. The brand was created to offer a cost-effective alternative to name-brand pantry staples. While the brand origin is Norwegian, the raw materials are imported from multiple international locations depending on crop yields and supply chain availability.