Magico Kräftig Coffee

Magico is a private-label coffee brand specifically developed for the German discount retailer Penny. The brand is known for providing various coffee formats, including ground coffee, whole beans, and instant variations, catering to price-conscious consumers without sacrificing standard roast qualities. This particular 'Kräftig' variant is marketed as full-bodied and aromatic.

The global ownership of the brand lies with the REWE Group, one of the leading trade and tourism groups in Germany and Europe. While the coffee beans are sourced from various tropical regions around the world (often under certifications like Rainforest Alliance, as visible on the packaging), the processing and packaging are primarily carried out in roasting facilities located in Germany to maintain supply chain efficiency for the local market and ensure the freshness of the product.