Uncle Tobys Protein Raspberry, Goji & White Choc Muesli Bars

Uncle Tobys is an iconic Australian brand with a legacy dating back to the late 19th century. Originally established by the Parsons brothers in 1893, the brand became famous for its oats and later expanded into a wide variety of breakfast cereals and snacks. The production of Uncle Tobys muesli bars is primarily centered at their factory in Wahgunyah, Victoria, Australia, where they utilize locally grown oats to maintain their heritage of Australian manufacturing.

In terms of ownership, the brand has undergone significant corporate shifts over the decades. It was a flagship brand for Goodman Fielder before being acquired by Cereal Partners Worldwide (CPW), a joint venture between Nestlé and General Mills, in 2006. Today, the brand is managed under the Nestlé umbrella in the Oceania region. This ownership structure combines the global reach and nutritional research capabilities of Nestlé with the original Australian identity and manufacturing footprint of the Uncle Tobys brand.