Venz chocolate sprinkles

Venz is an iconic Dutch brand best known for its chocolate sprinkles, locally called 'hagelslag'. The company was originally established in 1890 as a wholesaler of chocolate and confectionery in Amsterdam. Over the decades, it became a staple of the Dutch breakfast table, famous for its playful marketing and high-quality cocoa products.

Today, Venz is manufactured in the Netherlands, maintaining its traditional recipes. In terms of corporate ownership, the brand has been part of several major global food portfolios. It is currently owned by The Kraft Heinz Company, an American multi-national food corporation. Kraft Heinz manages the brand's distribution and production, primarily focused on the Benelux market where the tradition of eating chocolate sprinkles on bread is most prevalent.