Venz chocolate sprinkles

Venz is an iconic Dutch brand, fundamentally linked to the unique breakfast culture of the Netherlands. Founded in 1890 in Amsterdam as 'de Vries en Zonen', the company initially focused on various sweets but achieved legendary status in 1936 when it introduced the world to chocolate sprinkles (chocoladehagelslag). While the concept of sprinkles was invented earlier by Venco using aniseed, Venz was the pioneer in creating the chocolate variety that has since become a global symbol of Dutch food.

Over the decades, Venz has changed hands through several corporate mergers, moving from Sara Lee/Douwe Egberts to the H.J. Heinz Company. Today, as of 2026, Venz is part of the Kraft Heinz portfolio. Despite its international ownership, the brand remains deeply rooted in its homeland, with its primary manufacturing facilities located in the Netherlands to ensure the authentic taste and quality expected by Dutch consumers. The brand is famous for its playful marketing and varieties like XXL hagel and 'Tiger' flakes.