Brita Water Filtration System

Brita is a globally recognized brand synonymous with water filtration technology. The brand's history began in 1966 in Germany, where Heinz Hankammer developed the first water filter pitcher for domestic use. Over the decades, it evolved from a family business into a major international player in the consumer goods and water management market.

Today, the manufacturing of Brita products takes place in various locations including Germany, the United Kingdom, Switzerland, Italy, and China to meet global demand. The brand ownership is unique due to historical licensing agreements: in the Americas (North and South), the Brita brand is owned and distributed by the Clorox Company, while for the rest of the world, Brita GmbH remains an independent family-owned German company. This dual-ownership structure means that while the brand identity is unified, the corporate governance and supply chains differ significantly depending on the region.