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Discover where a brand or product originates

Moccona Vanilla Latte

ownerJDE Peet's (Netherlands)
originNetherlands
manufacturedmultipleCountries

Moccona is a historic coffee brand with roots dating back to 1753 in the Netherlands, originally founded by Egbert Douwes under the Douwe Egberts name. The brand became widely recognized for its iconic glass jars and is now a staple in markets like Australia, New Zealand, and Thailand.

While the brand's heritage is Dutch, individual products like these instant lattes are manufactured in various global facilities depending on the region of sale, often including locations in the Netherlands or Southeast Asia. Ownership has transitioned through several corporate mergers over the centuries; today, it is part of the portfolio of JDE Peet's, one of the world's largest pure-play coffee and tea companies.

JDE Peet's, headquartered in Amsterdam, was formed from the merger of Jacobs Douwe Egberts and Peet's Coffee. This ultimate parent company manages a vast array of global brands, maintaining Moccona as a premium instant coffee label known for its shelf-stable flavored beverage mixes.

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