Herschel Supply Co. Backpack

Herschel Supply Co. is a prominent Canadian lifestyle brand that has become a global staple in the accessories market since its inception. Founded in 2009 by brothers Jamie and Lyndon Cormack, the brand takes its name from the small town of Herschel, Saskatchewan, where three generations of their family grew up. The company is headquartered in Vancouver, British Columbia, and is widely recognized for its vintage-inspired aesthetic combined with modern functionality.

While the brand holds strong Canadian roots and performs its design and conceptual work in Vancouver, the manufacturing process is primarily outsourced to high-quality factories in China and Vietnam. This allows the company to scale its production of backpacks, duffels, and travel accessories for a worldwide audience while maintaining a mid-range price point accessible to students and travelers alike.

Herschel Supply Co. remains a privately held company owned by its founders and institutional investors. In 2019, a consortium led by Eurazeo, along with Alliance Consumer Growth and HOOPP (Healthcare of Ontario Pension Plan), acquired a minority stake in the business to fuel international expansion. Despite this investment, the core company identity remains tied to its original Canadian heritage and its focus on timeless design and practical utility.