Jordan Power Fragrance

Jordan Power is a lifestyle fragrance associated with the Katie Price 'Jordan' brand. Launched during the height of the media personality's fame in the UK, the brand transitioned from modeling into various lifestyle products, including a successful line of fragrances aimed at a mass-market audience. The perfume is characterized by its distinctively shaped bottle and bold branding.

The fragrance line was originally developed in collaboration with beauty manufacturers in the United Kingdom to capture the celebrity's public persona. Over time, production for these mass-market fragrances has occurred in multiple countries across Europe to facilitate distribution. While the brand is quintessentially British in origin, the ownership and distribution rights for celebrity scents often move between major pharmaceutical and cosmetic distributors depending on the region of sale.