The Ordinary Multi-Peptide + HA Serum

The Ordinary is a skincare brand that revolutionized the beauty industry by offering clinical technologies at an affordable price point. Known for its minimalist packaging and transparent ingredient lists, the brand focuses on effective, science-led formulations. This specific product, the Multi-Peptide + HA Serum (formerly known as 'Buffet'), is a comprehensive anti-aging treatment that combines various technologies to target multiple signs of aging at once.

Founded in Toronto, Canada, the brand's production is primarily centered in its home country, where the parent company maintains extensive laboratory and manufacturing facilities. The brand’s philosophy of 'Clinical Formulations with Integrity' has garnered a massive global following, moving skincare away from complex marketing and toward accessible chemistry.

While originally established under the DECIEM umbrella, the brand's success led to significant investment and eventual full ownership by a major global beauty conglomerate. This transition has allowed for expanded distribution networks while maintaining the original Canadian-born identity and rigorous manufacturing standards.