Listerine Fresh Mint and Elmex Sensitive Mouthwash

This image features two prominent oral hygiene products: Listerine Fresh Mint and Elmex Sensitive mouthwash. Listerine, originally formulated in the United States in 1879 by Dr. Joseph Lawrence and Jordan Wheat Lambert, is one of the most recognized mouthwash brands globally. It was historically managed by Johnson & Johnson but is now part of Kenvue, a consumer health spin-off company.

Elmex is a specialized Swiss brand established in 1962 by GABA (Goldene Apotheke Basel). It is highly regarded for its research-backed dental care products, particularly its use of amine fluoride. The brand was acquired by the American multinational Colgate-Palmolive in 2004. Both products are manufactured across various European and global facilities to serve the German-speaking and international markets.