Meteoritzi Sriracha Cheese broken pretzels

Meteoritzi is a popular Romanian snack brand specializing in 'covrigi sparti' or broken pretzels. The product featured is flavored with Sriracha and cheese, marketed under the tagline 'Explozie de Gust' (Explosion of Taste). The brand is part of the Alka Group's portfolio, which has become a significant player in the Central and Eastern European snack market.

The brand was developed in Romania by Alka, utilizing local manufacturing facilities in the Bucharest or Ploiești areas. Alka Group, founded initially with Israeli capital in the 1990s, has grown into a major regional family-owned business that focuses on innovative snack categories, specifically reinventing traditional Romanian pretzels into modern, flavored convenience snacks.