Glücksblatt Toilet Paper

Glücksblatt is a private label brand primarily associated with the German retail group REWE. This specific line of toilet paper highlights the value-oriented segment of the household paper market in Germany, offering multi-ply tissue products.

The brand's origin is rooted in the German retail sector, specifically developed to compete with national brands by offering quality hygiene products at a more accessible price point. Ownership remains under the REWE Group, one of the largest cooperative retail and tourism groups in Germany and Europe. While the primary manufacturing occurs in Germany to minimize transport costs and environmental impact, supply chains may occasionally involve neighboring European facilities depending on regional demand.