Santa Maria Smoky Hickory BBQ Sauce

Santa Maria BBQ Sauce is a popular condiment line under the well-known Nordic food brand Santa Maria. Despite its 'American Style' branding and smoky flavors like Hickory, the brand has its roots deeply planted in Northern Europe. It originated as a small spice shop in Gothenburg, Sweden, and gradually evolved into a market leader for spices, Mexican food, and BBQ products across the Baltic and Scandinavian regions.

The production of these sauces is primarily centralized in Saue, Estonia, at one of the most modern spice and sauce manufacturing facilities in Europe. Over the years, the brand transitioned from a family-owned business into a major corporate entity. Today, it is a flagship brand of Paulig, a family-owned food and beverage company that focuses on coffee, world foods, and snacks, maintaining a strong emphasis on sustainability and Nordic heritage while exporting to over 30 countries worldwide.