Santa Maria BBQ Sauce American Style Smoky Hickory

Santa Maria is a well-known culinary brand with a rich history rooted in Sweden. It originally started as a small spice shop in Gothenburg in 1911 under the name Nordfalks. Over the decades, the brand evolved to become a Nordic leader in spices and international food concepts, specifically focusing on Mexican, Thai, and BBQ flavors. The Santa Maria name was officially adopted in 2001 to unify its international branding efforts.

Today, Santa Maria is part of the Paulig Group, a family-owned Finnish food and beverage company. While the brand has its creative and historical roots in Sweden, much of its large-scale production, including its sauces and spice blends, is handled at Paulig’s modern manufacturing facilities in Saue, Estonia, which serves as a major hub for the brand’s distribution across Europe. The BBQ sauce range is designed to mimic American steakhouse profiles while maintaining Nordic quality standards.

As of 2026, Santa Maria remains a flagship brand of the Paulig Group. Paulig continues to manage the brand's global expansion from its headquarters in Helsinki, Finland, focusing on sustainable sourcing and authentic global flavor profiles.