Bref WC Power Active Ocean rim block

Bref is a prominent brand in the household cleaning sector, specifically known for its innovative toilet rim blocks and hygiene solutions. Originally developed in Germany, it has grown to become a leading name across Europe.

The global ownership of Bref belongs to Henkel AG & Co. KGaA, a German multinational chemical and consumer goods giant with a history spanning back to 1876. Henkel operates globally, and while the brand originated in Germany, products like the Power Active rim blocks are manufactured in various facilities throughout Europe (such as Serbia and Hungary) to serve regional markets.

Today, Bref remains a flagship brand in Henkel's Laundry & Home Care portfolio, focusing on effective dirt protection and continuous freshness for bathroom maintenance.