Taylor Guitars American Dream (AD) Series

Taylor Guitars is a world-renowned manufacturer of acoustic guitars, recognized for their innovative designs and high-quality craftsmanship. The brand was co-founded by Bob Taylor and Kurt Listug in 1974 in El Cajon, California. The 'AD' or American Dream series, which name alludes to the original guitar shop where the founders met, is specifically manufactured at their primary factory in California, USA.

A significant milestone in the company's history occurred in early 2021 when the brand transitioned to a 100% employee-owned structure through an Employee Stock Ownership Plan (ESOP). This move ensured that the brand's legacy and manufacturing standards remain under the stewardship of the people who build the instruments, rather than being sold to a larger corporate conglomerate.