Primo Traditional Pizza Squeeze

Primo is a quintessentially Canadian brand with deep roots in the Italian-Canadian culinary tradition. Founded in the mid-20th century by the Iacobelli family, the brand was established to bring high-quality, authentic pasta and tomato products to North American tables. Over the decades, it has become a household staple across Canada, known for its wide range of pantry essentials including pasta, beans, and specialized sauces like the 'Pizza Squeeze' displayed in the image.

The product is manufactured in Canada, specifically centered around production facilities in Ontario. The brand is currently owned by Primo Foods, which operates as a lead subsidiary under the Sun-Brite Foods Inc. umbrella. This ownership structure ensures that the brand remains a major player in the Canadian food processing industry, focusing on locally sourced ingredients and maintaining a significant manufacturing presence in the Great Lakes region.