Belgian Boys Crepes, Waffles, and Cookies

About Belgian Boys

Belgian Boys is a premium bakery brand that brings authentic European breakfast and snack items to the international market. Founded by two childhood friends from Belgium who moved to the United States, the brand was created to solve their nostalgia for the authentic treats of their youth. The product line includes authentic Belgian waffles, French crepes, and various sweet biscuits produced using non-GMO ingredients and traditional recipes.

Manufacturing and Sourcing

The brand maintains a deep commitment to its roots by keeping production local to Western Europe. Most of their signature products are manufactured across various specialized bakeries in Belgium, while specific items like their crepes are produced in France. This strategy ensures that the products carry the true flavor profile and quality standards associated with genuine European patisserie.

Ownership and Vision

As a woman-owned business (WBENC certified), Belgian Boys has grown from a small startup into a major player in the refrigerated and frozen breakfast aisles of major retailers. The company remains privately held by its founders under the parent entity Skinny-Fat Kids LLC. They are known for their distinctive packaging featuring a "little guy" in blue trousers and their mission to drive happiness through indulgent, high-quality snacks.