Aquafresh Fresh & Minty Triple Protection toothpaste

Aquafresh is a global oral hygiene brand originally launched in 1973. It was the first toothpaste to provide "triple protection" benefits, famously visualized by its striped paste representing fresh breath, plaque removal, and fluoride for healthy gums.

The brand was originally founded in the United Kingdom by the Beecham Group. Following a series of corporate mergers and demergers, the brand joined the portfolio of Haleon, a major consumer healthcare company that was spun off from GSK (GlaxoSmithKline) in 2022.

Manufacturing of Aquafresh products occurs at several global facilities to serve local markets, with major production hubs located in the United Kingdom, Europe, and Asia. Today, Haleon manages the brand as part of its extensive oral health portfolio, which also includes Sensodyne and Parodontax.