Jupiler Beer

Jupiler is one of Belgium's most popular beer brands, specializing in a pale lager known for its crisp, refreshing taste. It was originally created by the Piedbœuf Brewery, which launched the brand in 1966 in Jupille-sur-Meuse. Since its inception, the brand has grown significantly to become the market leader in the Belgian pilsner sector.

While the brand's heart remains in Belgium, it is part of the global portfolio of Anheuser-Busch InBev (AB InBev). The production primarily occurs at the massive brewery in Jupille-sur-Meuse, but as the largest brewer in the world, the parent company manages widespread distribution and licensing through its extensive network of subsidiaries. Despite its global ownership, Jupiler maintains a strong local identity tied to Belgian sports and culture.