Boni Selection Appel-Kers juice

Boni Selection is a private label brand primarily associated with the Belgian retail giant Colruyt Group. Launched to replace several older house brands like 'Eldorado' and 'Galaxi', Boni Selection provides a wide range of everyday products starting from food items to household goods.

The specific product shown, an Apple-Cherry nectar made from concentrates, is part of their beverage line. Products under the Boni Selection label are typically manufactured by various third-party suppliers, though for liquid items like juices sold in Belgium, production is frequently localized within the country or neighboring European regions. The Colruyt Group, headquartered in Halle, Belgium, remains the ultimate owner and distributor, managing the brand across its different retail banners like Colruyt, Okay, and Spar.