Hellmann's True Mayonnaise

Hellmann's is one of the world's most recognized mayonnaise brands, tracing its history back to 1913 in New York City. The brand was founded after Richard Hellmann opened a delicatessen and sold his wife's signature mayonnaise recipe, which became so popular it was eventually jarred and sold as distinct 'Blue Ribbon' mayonnaise. In many parts of the world, including South America and the United States, it is widely regarded as the leading brand in the category.

In Brazil, Hellmann's is manufactured locally in plants belonging to its parent company, primarily serving the domestic and regional markets. The brand underwent several corporate ownership changes over the decades, notably merging with Best Foods before ultimately being acquired by Unilever. As a flagship brand within Unilever's massive food portfolio, it benefits from a global distribution network and standardized production methods, though specific formulations are often adapted to local consumer tastes in various countries.