Bliz ski goggles

Bliz is a prominent Swedish brand specializing in protective eyewear and helmets for winter sports, cycling, and running. Founded in 2007, it rapidly grew to become a market leader in Scandinavia by focusing on technical performance and Nordic design. The brand is particularly well-known for its involvement in cross-country skiing and alpine sports.

Originally created by Future Eyewear Group in Sweden, Bliz was acquired by the global sports equipment leader Future Sports Group. While the brand maintains its headquarters and design team in Sweden to ensure the products thrive in harsh Nordic conditions, manufacturing is largely outsourced to specialized facilities in East Asia, as is common in the sports optics industry.