Giovanni Biotin & Collagen Hair Serum

Giovanni Cosmetics is a pioneering force in the natural hair care industry, founded in 1979 by Arthur Guidotti in California. Recognizing the need for salon-quality products that were gentle on the stylist's hands and the environment, Guidotti transitioned from a personal styling career to product formulation, creating one of the first lines of natural hair care products.

The brand is widely known for its 'Eco Chic' philosophy, blending botanical ingredients with luxury performance. The Biotin & Collagen line is specifically formulated to strengthen and thicken hair strands while remaining free of sulfates, parabens, and mineral oils. Giovanni remains a family-owned and operated business, ensuring their commitment to cruelty-free standards and natural formulations continues through several generations. The products are predominantly manufactured in the United States to maintain high quality control over their botanical blends.