MAX Crispy Fries

MAX Crispy Fries are a staple product of MAX Burgers, a prominent Swedish fast-food chain. The brand is well-known for being the first hamburger chain in the world to label the climate impact of its menu and for its focus on sustainability and local ingredients. While the branded packaging and restaurant concept are distinctly Swedish, the source of raw materials like potatoes can vary seasonally across Europe to maintain consistent quality.

The history of MAX dates back to 1968, when the first restaurant opened in Gällivare, Sweden. Unlike many of its global competitors, MAX remains a family-owned business, maintaining a strong presence in the Nordic markets. The ownership structure has remained tightly controlled by the founding Bergfors family through their parent company, ensuring that the brand's original Swedish heritage and environmental mission remain at the core of its operations.