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OWL chips

ownerLorenz Snack-World Holding GmbH & Co. KG (Germany)
originGermany
manufacturedPrimarily in Germany, but also produced in other locations

OWL chips, better known by the brand name 'The Owl' (Die Eule) or its parent identity The Lorenz Bahlsen Snack-World, are a staple of the European snacking industry. The brand's identity is deeply rooted in German confectionery and snack history, originating from the split of the original Bahlsen family business in the late 1990s. The 'Owl' logo is a traditional mark that has long been synonymous with quality potato and corn-based snacks.

Manufacturing primarily takes place in Germany, specifically in locations like Neunburg vorm Wald and Hankensbüttel, though the company maintains a strong production and distribution network across Poland and other parts of Europe. Today, the brand remains under the private ownership of the Lorenz family, maintaining its independence from large global conglomerates like PepsiCo or Mondelez.

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