Carioca Super Brush felt tip pens

Carioca is a historic Italian brand specializing in educational and coloring tools for children. Originally established in the 1960s, the brand became famous for its vibrant markers and pencils made in the settled industrial hub of Settimo Torinese, Italy. The brand is deeply tied to the Italian 'Penne Carioca' tradition, which pioneered modern felt-tip technology in Europe.

While the brand faced financial difficulties in the past, it was revitalized by the Carioca S.p.A. company (formerly known as Universal S.p.A.). Today, the majority of its production remains localized in Italy, specifically in the Settimo Torinese plant, which serves as one of the largest manufacturing sites for writing and coloring instruments in the world. Ownership is held by the Italian group Carioca S.p.A., which continues to manage global distribution from its headquarters in Italy.