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Cif Cream with Micro Crystals

ownerUnilever (United Kingdom/Netherlands)
originUnited Kingdom
manufacturedmultipleCountries

Cif, originally launched as Jif in the United Kingdom in 1969, is a world-renowned brand of household cleaning products. It was designed as a revolutionary cream cleaner that could remove tough dirt without scratching surfaces, a major innovation at the time compared to powdered cleansers. The brand is famous for its yellow and green branding and is sold under various names like Viss, Jif, and Vim in different international markets.

The brand is owned by Unilever, one of the world's largest consumer goods companies. While the brand originated in the UK and France (as Cif), it is now manufactured in multiple locations globally to serve local markets, including major facilities in Europe and Asia. Unilever continues to manage the brand as a key part of its Home Care division, focusing on sustainable formulations and recycled packaging materials.

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