Soft & Gentle Anti-Perspirant Deodorant Roll-on

Soft & Gentle is a well-established personal care brand that gained prominence as a pioneer in the UK deodorant market. Originally launched as the first female-specific anti-perspirant, it became a household name known for its gentle-on-skin formulations and long-lasting protection. The product shown in the image is a roll-on variant, typically produced and distributed within the United Kingdom and Europe.

The brand has undergone several changes in ownership throughout its history. It was previously part of the portfolio of the consumer goods giant Unilever. In 2012, Unilever sold Soft & Gentle along with several other brands to Godrej Consumer Products Limited (GCPL) as part of a restructuring strategy. Following a period of ownership under Godrej, the brand was subsequently acquired by the independent British company, High Ridge Brands (specifically under their UK division, The Picasso Group / Soft & Gentle Ltd). As of the forecasted period of 2026, the brand remains focused on the UK market with its headquarters and primary distribution managed from the United Kingdom.