Seasalt Cornwall Apparel

Seasalt Cornwall is a prominent British design-led lifestyle brand known for its coastal-inspired apparel and accessories. Founded in 1981 by the Chadwick family, the brand grew from a small workwear shop in Penzance to a national retailer. The brand is celebrated for its unique prints and commitment to quality garments that reflect the artistic heritage of Cornwall.

While the design and creative direction remain firmly rooted in Falmouth, Cornwall, manufacturing is carried out through a global supply chain. The company sources its products from various countries, including China, India, Turkey, Vietnam, and several European nations, ensuring a balance between craftsmanship and scale. Seasalt has maintained a strong emphasis on sustainability and ethical sourcing throughout its expansion.

Seasalt Cornwall remains an independent company under the majority ownership of the founding Chadwick family. BGF (Business Growth Fund) entered as a minority shareholder in 2018 to support the brand's multi-channel growth. The company continues to operate from its headquarters in the United Kingdom, preserving its identity as a quintessentially British brand.