Oriflame Optifresh Maximum Fresh Toothpaste

Optifresh is a prominent oral hygiene line developed by the Swedish social selling beauty brand, Oriflame. The brand was founded in Stockholm, Sweden, in 1967 by brothers Jonas and Robert af Jochnick. It has since grown into a global presence, specializing in beauty and personal care products distributed through a network of independent consultants.

While the brand holds deep Swedish roots and maintains its corporate headquarters in Switzerland, manufacturing for Optifresh and other Oriflame products takes place across a diverse global supply chain. Major production facilities are located in Poland, Russia, India, China, and Sweden itself. Ownership remains with the Oriflame group, which was taken private by the founding Jochnick family through their investment vehicle, Walnut Bidco, to ensure long-term brand stability.