Jordans The Original Crunchy Raisin & Almond Granola

Jordans is a historic British brand specializing in breakfast cereals, specifically granola and muesli. Founded in Biggleswade, Bedfordshire by brothers Bill and David Jordan in the 1970s, it was one of the first brands to bring granola to the UK market. The brand is known for its commitment to conservation through the Jordans Farm Partnership.

While the brand maintains its British heritage and manufacturing roots in the UK, it is currently owned by Associated British Foods (ABF). ABF is a massive multinational food processing and retail company headquartered in London. The product shown, 'The Original Crunchy Raisin & Almond Granola', is primarily produced in the UK for both domestic and international markets.