LEVIA Zero Tobacco nicotine sticks

LEVIA is a modern, tobacco-free alternative designed specifically for use with IQOS ILUMA induction heating devices. Unlike traditional HEETS or TEREA sticks, LEVIA uses a non-tobacco substrate—often based on cellulose or other plant fibers—infused with nicotine and flavorings. This allows users to experience a nicotine aerosol without the use of actual tobacco leaves.

The brand is owned and developed by Philip Morris International (PMI). As part of PMI's strategic pivot toward a 'smoke-free future,' LEVIA was introduced to cater to consumers seeking tobacco-free options within the heated nicotine category. Production typically occurs in PMI's specialized manufacturing centers in Europe and Asia, which are equipped for the precision required of induction-compatible consumables.