Carmencita Pimentón dulce

Carmencita is one of Spain's most iconic spice brands, recognized by the distinctive logo of a young girl with a flower in her hair. Founded in 1920 in Novelda (Alicante), the company began when Jesús Navarro Jover started selling hand-packaged saffron. Today, it is a leading name in the Spanish condiments market.

The pimentón (paprika) featured in the image is typically produced in Spain, often sourced from traditional regions like La Vera or Murcia. The brand remains deeply rooted in its Mediterranean origins, maintaining a large manufacturing facility in Novelda where it processes a vast range of spices, herb blends, and dessert mixes for both domestic and international markets.

Ownership has remained largely within the founding family through the company Jesús Navarro S.A. The brand has evolved from a small family business into a major international exporter while keeping its headquarters and primary production lines in Spain, ensuring that its identity remains closely tied to Spanish culinary tradition.