Isostar Hydrate & Perform sports drink powder

Isostar is a pioneer in the sports nutrition industry, recognized for launching the first isotonic sports drink in Europe in 1977. The brand was specifically developed to meet the nutritional needs of athletes, focusing on hydration and energy replenishment through its signature isotonic formulas. Originally created in Switzerland under the Wander AG company, it became a staple for professional and amateur athletes across the continent.

Over the decades, the brand's ownership has transitioned through major food and nutrition conglomerates. It was part of the Novartis portfolio before being acquired by the French company Nutrition & Santé in 2002. Today, the brand is owned by GBI (Grup Borrell Invest), a Spanish-based group that acquired Nutrition & Santé. While the brand has Swiss roots, its production is centered in modern facilities typically located in Switzerland and France to serve the European market.