Siti Cola Mix

Siti is a private label brand primarily associated with the German multinational discount retailer Lidl. Specifically, the product shown is a sugar-free, caffeinated mixed soft drink (cola mix) distributed in the Danish market.

The brand was developed by Lidl to provide a budget-friendly alternative to major soft drink brands. While the bottling and production often occur in Germany, where Lidl's manufacturing arms (such as MEG) are based, it is distributed across Europe under local subsidiaries like Lidl Danmark K/S. The ultimate ownership lies with the Schwarz Group, one of the world's largest retail conglomerates.