LUX Velvet Glow soap bar

LUX is a globally recognized grooming and hygiene brand that was first introduced by the Unilever company in 1925, initially specializing in laundry soap before pivoting to beauty bars. The brand has a historic reputation for marketing through celebrity endorsements, famously branding itself as the soap of film stars.

Today, LUX is a staple in the portfolio of the British multinational consumer goods company, Unilever. Because of its massive global reach, manufacturing occurs in dozens of locations worldwide to serve different regional markets. While the brand has its roots in the United Kingdom, it is particularly dominant in markets across Asia, Africa, and South America, with significant production facilities located in countries like India, Thailand, and South Africa.