Felce Azzurra Muschio Bianco bagnodoccia

Felce Azzurra is an iconic Italian brand with history dating back to 1876 when Lodovico Paglieri first founded a perfumery in Alessandria, Italy. The 'Felce Azzurra' (Blue Fern) brand was officially launched in 1923, becoming a household name across Europe for its unique fragrances and high-quality personal hygiene products. The Muschio Bianco (White Musk) bagnodoccia is one of many scent variants in their extensive line of shower gels and bath foams.

The product is primarily manufactured in Italy at the Paglieri production facilities. As of 2026, the brand remains under the ultimate ownership of Paglieri S.p.A., a family-led enterprise that has maintained the brand's traditional perfume-making values while expanding into sustainable and modern manufacturing processes. The company is headquartered in Alessandria, Italy, and manages its global distribution directly or through regional partners, keeping its manufacturing and corporate heart within the Piedmont region.