NYX Professional Makeup cosmetics

NYX Professional Makeup was founded in Los Angeles in 1999 by Toni Ko. The brand was named after Nyx, the Greek goddess of the night, and was originally created to provide professional-grade products at an accessible price point. It quickly gained a cult following among makeup artists and online beauty influencers due to its high-quality formulas and bold color ranges.

In 2014, the brand was acquired by the French beauty conglomerate L'Oréal. While the brand maintains its creative roots in California, its manufacturing is distributed globally to meet massive demand. Products are primarily manufactured in China, Taiwan, Germany, and the United States, depending on the specific product line.