Regina Rotoloni toilet paper

Regina is a premier brand in the tissue paper industry, most famous for its 'Rotoloni' line—extra-long toilet paper rolls that have become a household staple across Europe. The brand was created in Italy by the Sofidel Group, a company founded in 1966 by Enea Stefani and Giuseppe Lazzareschi. The 'Rotoloni' product specifically revolutionized the market by introducing 'maxi rolls' that offer more than double the length of standard toilet paper.

Today, Regina products are manufactured in several countries across Europe and North America where Sofidel operates production plants, including Italy, the UK, Spain, and Poland. The brand remains under the full ownership of the Sofidel Group, which is headquartered in Porcari, Italy, and continues to be one of the world's leading manufacturers of paper for hygienic and domestic use.