Innocent Super Smoothie Difesa Multifrutti

Innocent Drinks is a well-known brand that revolutionized the smoothie market with its commitment to using 100% natural ingredients. Originally founded in London in 1998 by three friends—Richard Reed, Adam Balon, and Jon Wright—after a successful trial at a music festival, the brand became synonymous with playful marketing and healthy living.

Starting as a small British startup, Innocent's rapid growth caught the attention of global beverage giants. Between 2009 and 2013, The Coca-Cola Company gradually increased its stake until it became the ultimate owner of the brand. Today, Innocent operates as a largely independent subsidiary under the Coca-Cola umbrella. While it originated in the UK, the company utilizes a variety of manufacturing facilities across Europe, including "The Blender," its sustainable carbon-neutral factory in Rotterdam, the Netherlands, which serves as a major production hub for the European market.