Activia Perzik 0% yogurt

Activia is a functional dairy brand launched by Danone. It was originally introduced in 1987 in France as Bio and rebranded to Activia in most markets to focus on its specific probiotic benefits. The product shown is a peach-flavored yogurt from the 0% added sugars and fat line, marketed in the Netherlands.

While consumers often associate Danone with France, the company operates a highly localized supply chain. For the Benelux market, Activia products are typically manufactured in nearby facilities in France, Germany, or Belgium to ensure freshness and reduce environmental impact. The brand is globally recognized for containing Bifidobacterium animalis, a probiotic culture proprietary to Danone.