Covo Swedish Oat Biscuits (Schwedi-sches Hafergebäck)

Covo is a private label brand primarily associated with the German discount supermarket chain Penny, which is part of the REWE Group. These Swedish-style oat biscuits (Hafergebäck) are designed to offer consumers a classic Scandinavian-inspired snack experience at an affordable price point. While the recipe follows a traditional Swedish style, the production is typically handled by large-scale contract manufacturers in Germany or adjacent European countries that specialize in private label baked goods.

The REWE Group, headquartered in Cologne, Germany, manages the brand's distribution and quality standards. As a private label, Covo allows Penny to maintain a direct supply chain from production to the shelf, ensuring high turnover and competitive pricing. The packaging often features a Nutri-Score rating and clear branding indicating its exclusive availability at Penny markets.