Value generic range

The 'Value' brand is a generic private-label range primarily associated with various grocery retailers globally to provide low-cost alternatives to name-brand goods. In the context of the South African market, it is a prominent budget tier brand for Pick n Pay, while in the United Kingdom, it was historically the entry-level tier for Tesco (since rebranded mostly to 'Exclusively at Tesco' brands).

Because 'Value' is a private label, the manufacturing origin varies significantly depending on the specific product category. For example, 'Value' canned goods, dairy, or detergents are typically manufactured by third-party contract manufacturers within the country of the retailer's operation to keep logistics costs low, though some non-perishable hardware or textile items may be sourced from manufacturing hubs in Asia. Ownership remains tied to the specific retail group that utilizes the trademark in its respective territory.