Great Value general consumer products

Great Value is one of the world's most recognizable private label brands, serving as the flagship store brand for the retail giant Walmart. Launched in the early 1990s as a way to provide consumers with high-quality alternatives to national brands at lower price points, it has since expanded into virtually every category of the modern supermarket.

Because the brand encompasses thousands of different products—ranging from frozen meals and dairy to cleaning supplies and paper goods—manufacturing is decentralized. Walmart sources Great Value products from a massive global network of third-party manufacturers. While a significant portion of the food items are produced within the United States to ensure freshness and regional supply chain efficiency, other non-perishable goods and textiles are manufactured in various countries around the world.

The brand is owned and managed entirely by Walmart Inc. (formerly Wal-Mart Stores, Inc.), which remains headquartered in Bentonville, Arkansas. The brand serves as a key pillar in Walmart's strategy to maintain price leadership in the global retail market.